
The posturing within the art world knows no bounds. Take the galleries down Vyner Street that are far too achingly hip to bother with signage identifying them as galleries. Immediately upon entering the first thought is always to ask the women at the desk (for it is nearly always a women) is this a gallery? Is there an exhibition on? Where is the vital necessary bumf that explains this visual malarkey? This puts you immediately on the back foot, encroaching not only someone’s territory but also their ideological space. It’s a kind of Am I welcome here?
Do I know the rules, will I behave?
Am I smart/cool/hip/progressive/intelligent/sophisticated/modish enough to get it?
Honestly the welcome in most London galleries is frankly a little off-putting. It’s never hostile or aggressive, but cold, arrogant and snobby with an air of privilege and affluence- like meeting a young conservative. Perhaps I should dress up a bit? I know its not the opera or ballet, I know that we can wear casuals round an exhibition but perhaps I’m stretching it a little far with the semi tramp look. I call it louche chic. Perhaps I should ditch the hoody.
Anyways I always smile and say hello, a little too loudly for their liking to try and use overfriendliness to counter the subliminal dominant/submissive power play going on. The girls at the desk are nearly always young, good looking post graduates forced within the intern system to work for free, furiously word processing and other stuff that requires nailing your eyes to a computer screen for most of the day. No wonder they aren’t more chipper, they thought they were going to be making art and now they are doing admin.
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